I have been looking forward to the launch of new FATG website and my personal opinion is that over the last 6 years my business has benefited from being a member and I value the raising of standards and GCF qualification etc, that the guild has developed over the years.
But I feel that the new site looks rather amateurish and even outdated. It does not look as if it has been designed by a website company (no offense to this company, I have looked at their portfolio and like other sites they have done), rather it looks like it has been done by someone with some computer skills and no design background. For a creative and artistic business the whole look and lack of style and flair is terrible.
The main page, where consumers will first enter the site looks far to busy and disorganised for my liking. I think there should be a basic block of text explaining what the guild do, then a simple 'find a framer' or 'artist/restorer/gallery' etc button, which would take you to a page with a simple, stylish looking search facility. My biggest grumble is with search system.
The search page looks awful, and is far from straightforward, this should surely be one of the best looking pages and to me it looks like an afterthought. The magnifying glass search prompt also looks rather amateurish in my opinion. The whole thing looks as if it has been done on a very tight budget. Pretty much everything about the layout and general look does not appeal to me.
I would expect high quality photos throughout, taken by a professional; close ups and detail shots, just stylish looking and well shot. I would just have one image at the top which changes from examples of paintings to frames, and framing activities etc. I would also get rid of the advertising space smack bang in the middle of the main page and also the 'news & events' banner which should just be on a separate page, with a link on the left hand menu, unless the news listing changes regularly and are more active, in which case it could go on the main page. (I see that this content can be uploaded by members which is a good idea)
The bookshop is small and no online ordering is not what I would expect from a brand new website, also membership applications should be able to be done online.
This website:
guildmc is well laid out, simple to use, easy to look at and understand (the complete opposite to the FATG website)
I am truly disappointed by the whole thing, I was hoping for a world class website. By that I mean something like:
Tate online, (great art site although I find the main page a little crowded!),
State Hermitage (I think this is an outstanding site)
National Portrait Gallery
Institute of Conservation (this is more like how it should have been)
I could list any number of websites that I think are good but that is not going to change the fact that I think the FATG website looks poor.
I do like the idea of the Artist's exhibition page with images of artists works which link to their details. I also like the archive of ABT articles and the text content is good and something to build upon and I believe members can submit articles and content which is a great idea. I like the Google map on the searches. I like the idea of the members able to add info to their listing which is displayed in the search results but I think the bizarre search system cancels out any usefulness.
For example a member of the public finds the site, clicks on find a framer, enters 'Worcestershire' in the search box and one result comes up for a framers in Kent. (this has now changed to 0 results)
If you then enter 'framer Worcestershire' you get 227 results. Now it is possible to find 11 framers in Worcestershire via the advanced search but in my opinion the system is greatly flawed and far from easy to use for the general public.
My second example is to enter 'frame restoration Worcestershire' which seems like a perfectly reasonable search, this produces 18 categories, with 'Restorer - Frame' at the top, followed by details of 423 results. (top of this list is a printers in Russia!) If you click on the 'Restorer - Frame' link you are taken to another page which lists 42 results all over the UK.
Now I do know that if you go directly to the 'Advanced search' and enter 'Worcestershire' in the address and select 'Restorer - Frame' from the vast drop down box you will get only one result. But I feel that most members of the public would have given up after the first search result and gone to Google instead.
I simply cannot understand how anyone could think this system is good. Either have a search box where you enter your location or postcode and then select from a drop down the service you need such as 'framer/artist/whatever or even better have separate search boxes such as 'Find a Framer in' and then enter your location, even a separate search box for 'Find a GCF' or 'Find a Artist'
I could go on listing things I feel let it down but really what is the point?
I really don't see how anyone can think this is a great looking or user friendly site. But maybe my expectations were far to high and I am being unreasonable. Perhaps the testing and ironing out of the problems with the search facility is ongoing, but really I feel totally let down by the whole thing and I will be very interested to know how much money has been spent on the new site.
Anyway for what its worth thats my opinion of the "Best website in the world"