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I have tried to search this forum, but it's more about what printer or supplier to use.
My predecessor had logo and contacts of course. She also had info that it was acid free and gram weight of both mat board and back board. And date and her signature.
Is it necessary to have all of it? In a way I think it's nice to have all info, but isn't it obvious that a framer use acid free material now a days?
I don't know why, but for me this is a difficult decision to make. Decide it for me please!
I created a design file that is printable onto standard Avery labels. I unashamedly "borrowed" the basic layout from a framing trainer I had studied under. It says who framed it, when it was framed, to which FATG level and which glass was used. It also includes my logo, the FATG logos and my contact info.
My label is just contact details and then I have glass labels if anti-reflective glass has been used.
I think in over 10 years I've maybe had 1 random customer that lifted a frame off the wall and then contacted me to get a similar frame. A few current customers have used it by checking the back when they have lost my contact details.
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It might be a good idea to write the date on the label.
That way the artwork or whatever acquires a bit of provenance.
This would be of importance if you framed something that later becomes very valuable or collectable.
My label is quite simple - just logo and contact details. Although I put a label on the back, I don't necessarily expect anyone to look there for my contact details. I see it more as a PR thing, to give confidence to the customer that I'm satisfied with the workmanship and am happy to put my name to it. It's just a finishing touch that adds to the professional image of the business, IMO, I don't intend it to be any more than that.
Keep it simple. Try not to go into a big spiel about 'acid-free' and all that stuff because it just confuses people,
that's if they understand it anyway.
FYI It must be 30 years since I put a label on the back of one of my frames.