My Story
Posted: Wed 01 Feb, 2006 8:41 pm
Hello everyone, this is my first post on the Picture Framers Forum, I never knew it existed till today. Thank You John Cooper of Merlin Framers, who found me grunbling on the american forum - where I am close to being promoted to a Master Grumbler!
If you subscribe to The Picture Business you'll have seen my ugly mush in the November issue, a story about how we evolved. I'm also in this month's issue - an article on framing needlework. Fame at last!
Anyway, incase you didn't read all about me - here's my story - short version, as way of introduction. Feel free to give us yours.
1970-93 Forces - joined at age 15 - Gained promotion quickly Private to Court Martial in a month!
1980 Thrown out of the SAS for bullying!
(Serious from here on)
Took up calligraphy in 1986. Got very good at it, took regular commissions. Got to know a lot of FRAMERS around the UK who framed my work.
Thought "THAT'S what I'll do when I grow up"
(Done it but have yet to grow up!)
1993 Day job - plus converted half of our garage to a framing workshop, started practicing on my own stuff, took two courses.
1994, announced our existence via leaflets and a business phone line. Got busier and busier, all work was collected & delivered, planning permission did not allow customers to call.
1995. Converted whole garage (WOW) added machinery (Until now only had a manual underpinner - all else were hand tools)
1996-97 Had two full time jobs, coming home from day job then framing till the wee hours, plus all weekend. Something had to go, started talking about opening a shop.
1997 Day job went, just as I gained a promotion too. Took over a small needlecraft/wool shop - dropped the wool added framing and some fine art. Looking back I am so glad that we 'hit the high street' with 3 years experience under our belts. So many businesses - not just framing - seem to appear with "all the gear and no idea" Then they quickly become set in their ways, setting themselves low standards and sticking rigidly to them.
Ran out of space rapidly, workshop still at home too. Just me and my wife running the show with me on call for the shop plus nipping down at lunch times.
1998 Took on a shop assistant
1999, started looking for larger premises. All too far away, too small, too big too SOMETHING.
2000 local hardware/bike store went bust, just across the road, all very sudden. Moved like striking cobras, fought off a National chemist chain for the lease; increased our square footage 6 times over. Quickly became the best stocked needlecraft shop on the South Coast (apparently) Took on a framer - had to, then another, plus another shop assistant and a cleaner.
Needlecraft is an excellent sideline to framing, buy it, stitch it, bring it back for framing. Needlcraft (framing of) customers are the most appreciative of a job well done.
Added other crafts to the needlecraft, rubber stamping etc. Took a lot of knitting wool back on too. But framing/fine art still accounts for 60% of turnover; more than that of profit.
First shop had a dry cleaning agency, we still have it. Second shop had a photocopying service, we kept that too. With all this going on customers are very diverse. People have come in for a five pence photocopy and left with a £500 picture. People that would never go to a gift shop just to browse, have come in for a reel of cotton and left with it plus a piece of crystal.
2000 - present. Added giftware, added greetings, reduced fine art.
Radio advert running for last 3 years on local radio station, really works well. Newsletter goes out to around 2000 addresses by post/email/handout in shop - very popular.
All positive? Well yes, it's not work, it's religion.
Negatives? In eleven years we have had one holiday - a long weekend - and that was this year.
I always wanted to work for myself but I am the worst boss I have ever had, I impose terrible conditions on myself.
Could I sue myself I wonder?
But now we have staff that can run the joint for a week or two with a bit of notice, and even now we KNOW we can take off pretty much whenever we want, we haven't yet, I think we'd get bored actually!
I still love calligraphy, but keep quiet about it, Too painstaking and I just do not have time, I take the odd commission for those that find me, but always try and put them off with cost, doesn't always work!
Bottom line? I am a framer because I tried to improve my crap handwriting!
More to it though (of course) - My wife - Pat - is a qualified book keeper, worked in the city, ran her own international haulage firm. Brawn and brains between us. (Actually she has both) The National chemist chain with me alone, would have sucked me in and spat me out, I'd not have got past the dream to start with, I'd just be able to write you a very posh letter.
This was supposed to be note form - Sorry, still -not that long winded.
Come on - what's YOUR story?
It's not that I'm nosey
It's just that I'm VERY VERY nosey!
--------------------
John Turner BFA (hons)
If you subscribe to The Picture Business you'll have seen my ugly mush in the November issue, a story about how we evolved. I'm also in this month's issue - an article on framing needlework. Fame at last!
Anyway, incase you didn't read all about me - here's my story - short version, as way of introduction. Feel free to give us yours.
1970-93 Forces - joined at age 15 - Gained promotion quickly Private to Court Martial in a month!
1980 Thrown out of the SAS for bullying!
(Serious from here on)
Took up calligraphy in 1986. Got very good at it, took regular commissions. Got to know a lot of FRAMERS around the UK who framed my work.
Thought "THAT'S what I'll do when I grow up"
(Done it but have yet to grow up!)
1993 Day job - plus converted half of our garage to a framing workshop, started practicing on my own stuff, took two courses.
1994, announced our existence via leaflets and a business phone line. Got busier and busier, all work was collected & delivered, planning permission did not allow customers to call.
1995. Converted whole garage (WOW) added machinery (Until now only had a manual underpinner - all else were hand tools)
1996-97 Had two full time jobs, coming home from day job then framing till the wee hours, plus all weekend. Something had to go, started talking about opening a shop.
1997 Day job went, just as I gained a promotion too. Took over a small needlecraft/wool shop - dropped the wool added framing and some fine art. Looking back I am so glad that we 'hit the high street' with 3 years experience under our belts. So many businesses - not just framing - seem to appear with "all the gear and no idea" Then they quickly become set in their ways, setting themselves low standards and sticking rigidly to them.
Ran out of space rapidly, workshop still at home too. Just me and my wife running the show with me on call for the shop plus nipping down at lunch times.
1998 Took on a shop assistant
1999, started looking for larger premises. All too far away, too small, too big too SOMETHING.
2000 local hardware/bike store went bust, just across the road, all very sudden. Moved like striking cobras, fought off a National chemist chain for the lease; increased our square footage 6 times over. Quickly became the best stocked needlecraft shop on the South Coast (apparently) Took on a framer - had to, then another, plus another shop assistant and a cleaner.
Needlecraft is an excellent sideline to framing, buy it, stitch it, bring it back for framing. Needlcraft (framing of) customers are the most appreciative of a job well done.
Added other crafts to the needlecraft, rubber stamping etc. Took a lot of knitting wool back on too. But framing/fine art still accounts for 60% of turnover; more than that of profit.
First shop had a dry cleaning agency, we still have it. Second shop had a photocopying service, we kept that too. With all this going on customers are very diverse. People have come in for a five pence photocopy and left with a £500 picture. People that would never go to a gift shop just to browse, have come in for a reel of cotton and left with it plus a piece of crystal.
2000 - present. Added giftware, added greetings, reduced fine art.
Radio advert running for last 3 years on local radio station, really works well. Newsletter goes out to around 2000 addresses by post/email/handout in shop - very popular.
All positive? Well yes, it's not work, it's religion.
Negatives? In eleven years we have had one holiday - a long weekend - and that was this year.
I always wanted to work for myself but I am the worst boss I have ever had, I impose terrible conditions on myself.
Could I sue myself I wonder?
But now we have staff that can run the joint for a week or two with a bit of notice, and even now we KNOW we can take off pretty much whenever we want, we haven't yet, I think we'd get bored actually!
I still love calligraphy, but keep quiet about it, Too painstaking and I just do not have time, I take the odd commission for those that find me, but always try and put them off with cost, doesn't always work!
Bottom line? I am a framer because I tried to improve my crap handwriting!
More to it though (of course) - My wife - Pat - is a qualified book keeper, worked in the city, ran her own international haulage firm. Brawn and brains between us. (Actually she has both) The National chemist chain with me alone, would have sucked me in and spat me out, I'd not have got past the dream to start with, I'd just be able to write you a very posh letter.
This was supposed to be note form - Sorry, still -not that long winded.
Come on - what's YOUR story?
It's not that I'm nosey
It's just that I'm VERY VERY nosey!
--------------------
John Turner BFA (hons)