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There was some talk a while ago on a thread about conservation framing that it was up to us to educate the customer as to the importance of quality framing. Well it got me thinking - dangerous.
I think that the guild has a duty to educate the public too. They have the skills and contacts to get features and articles in decor/house/lifestyle magazines so why don't they do it. Surely it is in their interest to keep all of us in business and profitable. Afterall if framers cease to exist they lose a large part of their income in membership fees.
The Guild offer members literature that they can hand out to customers - they publish a very good magazine - but its all fairly inhouse. I would agree with you Sarah that to get any message across we need to see articles in magazines - newspapers etc. We could do a certain amount ourselves by giving talks to artgroups - photographic clubs etc. If I go to a local exhibition I always try and leave my business cards - and FATG leaflets.
